PPC advertisement, SEM marketing
PPC and SEM are acronyms of "pay per click" and "search engine marketing". PPC - pay per click - is one of the most popular methods of advertising on the internet.SEM is a hypernym for any marketing, that uses search engines (i.e. not just PPC but also SEO, which is also conducted by our company)
We can see PPC advertisement in search engines such as Google when searching for most of the keywords. There are advertisement are highlighted on Google as "sponsored links".
This PPC ads are paid by its ordering party every time a person clicks it. The price depends on many factors (e.g. competition on the keyword, relevance of the link, average click rate and many others). it may vary between a nickel and several dollars.
When the PPC advertisement is not handled properly, it frequently brings a loss instead of a profit. It is common that the ordering party does not fully understand this issue and end up paying inadequately high prices for a small number of visitors.
Professionally handled campaign can bring you plenty of new customers for the cost that is just a fraction of the profit you gain. Unlike SEO, the results of the PPC advertisement brings an instant result, it is also practical to use it as a temporary or even permanent accessory to SEO.
Another advantage of this method of advertising is that unlike SEO, PPC has results that can be measured with a hundred percent accuracy. You can see exactly how much have you spent on the advertisement and how many orders did you gain in return.
Our company is able to create and manage optimum PPC campaign according to your presentation needs. Feel free to contact us, we will be happy to provide you with any further information.